![]() ![]() My box of fish tasted great: flavorful, tender, and flaky.Ĭonnie Chen is a former senior reporter on the Insider Reviews team, where she led coverage of home textiles, home entertaining, and food and drink. In the end, eating fish that's frozen properly is less wasteful, and you don't have to sacrifice taste and texture. ![]() Some seafood departments, such as the one at Wegman's, even throw out their fresh fish after two days. This method, used by indigenous Inuit communities, actually helps retain the taste and texture of your fish, plus it lets you enjoy all types of seasonal fish year-round.īy comparison, some of the seafood you see at grocery store counters may be older than you think, and it's not unlikely that it was previously frozen. Rather, it's "fresh-frozen," (otherwise known as flash-freezing), which means it's frozen shortly after it's caught and handled. The fish isn't "fresh" in the traditional sense - it isn't sent to you shortly after being caught. The monthly assortments can vary, but at the time, my box contained sockeye salmon, coho salmon, Pacific cod, halibut, and pollock. Wild Alaskan Company sent me its Wild Combo Box to test out. Senior reporter and resident fisherman Owen Burke also advises using Monterey Bay Aquarium's Seafood Watch consumer guide and complete recommendation list to look up the safety and sustainability of the specific fish you receive.Īll in all, I felt like I could spend more time and energy simply enjoying the fish. While I think Wild Alaskan Company could be even more transparent about its suppliers and processors, I liked at least knowing that the service sources from sustainably managed fisheries and was created by people who care about the wellbeing of natural food systems. “We’re your personal fishmonger,” says Kallenberg.I love eating fish but don't buy it often when I go grocery shopping due to either lack of availability at my local market or confusion about the fish's background and sourcing. Since there are multiple species of salmon, as well many types of white fish, like cod and halibut, that means each box contains a greater variety than might first meet the eye. Funding initially came from a “small friends and family round.” According to Kallenberg, gross revenue is growing at “well over” $1 million a month.Ĭonsumers have two choices: 12-pack or 24-pack boxes, either all-salmon, all-white fish, or a mix. According to Kallenberg, there are now “tens of thousands” of subscribers. So Kallenberg reassessed his marketing assumptions, learning that consumers were mostly interested in the health benefits of eating his fish, and refined his marketing messaging. In 2018, the company started shipping product. With that in mind, working with a third-party logistics company, Kallenberg developed a software fulfillment system for managing inventory across all his warehouses. Not only that, but the company needed a way to manage shipments to and from all those places. “We had to build a network of distribution facilities,” he says. Clearly, such a system wouldn’t lead to a 50-state market. Most companies worked with one warehouse group and, as result, could only sell to a narrow geographic area. To create a business with national reach, he had to address distribution limitations. That’s when he started kicking around the idea of selling sustainably sourced fish direct to consumers via the web.įinally, in 2017, he formed a company to do that. There, he came in contact with other entrepreneurs in the larger co-working space where the company was based, some of them focused on ecommerce. Along the way, he moved to New York City, working out of space at the then-fledgling social media agency VaynerMedia. (In 2007, he also entered the first Techstars startup accelerator). That was the beginning of a lengthy period of entrepreneurship, during which he started several tech companies or served as the technical lead. A long-time tech nerd, he ended up moving to Bellingham, Wash., and started a web development consulting firm. ![]() But the market for wild fish was in a slow period, he says, as factory farmed fish flooded the market. Kallenberg attended college in the early 2000’s, planning to finance his education by working in the family business during summers. For example, the state constitution includes provisions that fish “be utilized and maintained on the sustained yield principle.” Sustainable fishing practices have long roots in Alaskan law and practice. ![]()
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